We are one of the first investment vehicles dedicated to the sports and entertainment industry in Brazil.
Our goal is to build a diversified portfolio, investing in different sectors of the sports industry and supporting companies that are revolutionizing the sports landscape.
With a vast market, made up of millions of underserved fans and often undervalued broadcasting rights, we see unique opportunities in the Brazilian market. The lack of professional management of many clubs and operational inefficiency allow us to apply value levers similar to those used in mature markets, to generate asymmetric returns.
Brazil, as an emerging market, has solid fundamentals to experience significant growth in the sports segment in the coming years.
Driven by a population passionate about football and highly responsive to new technologies, Brazil is one of the main consumers of sports and entertainment in the world, with football being the most watched content.
The combination of strong devotion to football and high media consumption makes Brazil a highly promising market both in terms of scale and potential monetization of sports media.
This model gives clubs more power in negotiating broadcasts, increasing the value per game sold to major broadcasters. This is expected to increase revenue for clubs through the centralized sale of their TV rights.
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